Home

About

Meeta has helped to create some of India’s biggest brands, from Airtel to Kotak Bank, Mother Dairy to Bru, Ashoka University to Vistara Airlines. She has also done foundational work with technology brands like Thoughtworks, Wipro, Infosys and TCS.

Meeta was one of two partners at Ray+Keshavan, a brand and design consultancy that was acquired by media conglomerate WPP. Meeta then co-founded a SaaS enterprise product that was acquired by Fortune 500 company, BMC Software. 

Meeta is an active player in India’s startup ecosystem, having invested in companies like YourStory and LetsVenture. She has also advised several young companies on their brand, design and marketing strategy.

Meeta is part of the management committee at Plaksha University, and an advisor to Sarojini Damodaran Foundation and Sonder Connect.

Advisory

Brand consulting

Meeta continues to consult with both consumer and enterprise brands, putting together the best talent for a specific project. Recent projects include:

  • Helping a US$ 7 billion conglomerate implement a robust brand strategy, identity and architecture across countries
  • Advising a US$ 5 billion consumer e-commerce company on their India go-to-market strategy
  • Working with an e-gaming unicorn to articulate and disseminate their core proposition through a new identity and messaging framework
  • Helping a chain of luxury resorts create their brand strategy, brand architecture and brand identity

Consulting for Family Offices

Meeta is advisor to several family offices, helping them not just with their portfolio of brands, but also to build their own reputation and image.

Workshops

Given the onslaught of new technologies, our path is changing as we walk and this requires a mind-shift within enterprises and teams. Meeta and her team run popular, Brandstorm workshops to help companies understand the complexities of brand-building and communication in today’s world. The workshop is customised for individual needs and ends with an action plan for the team, including vision, value proposition and go-to-market strategy.

The Hard Copy

Not all companies can avail of bespoke consulting services and yet there is a massive need for young companies to understand how to build their brands. Meeta launched The Hard Copy (THC) in 2020 as a resource that offers case studies, insights and advice for anyone building a digital-first, design-led brand today. THC’s objective is to bring together the community – from founders to agencies, product folk to marketers and designers to writers – so everyone can share and learn.

Publicly Available Talks

Meeta and MAP founder, Abhishek Poddar in conversation at Nasscom Product Enclave 2022
DesignUp 2022: A Suit’s View of Designers
Branding & Positioning Your Studio
10 Min Delivery, New In Edtech & Meeta Malhotra on Consumer Brands
Getting Meta Ep. 08
Branding for Startups: The Startup Operator
D2C Academy
Invest in awareness: Creative Mornings
Brand building: Use Case Podcast
Building a brand narrative: Prime Venture Partners
Brand building: Use Case Podcast
Why innovation needs storytelling: MITD
Building digital India: Kalaari Summit
How to build a personal brand: Techsparks
Startup girls: Kstart + INK