About
Meeta has helped to create some of India’s biggest brands, from Airtel to Kotak Bank, Mother Dairy to Bru, Ashoka University to Vistara Airlines. She has also done foundational work with technology brands like Thoughtworks, Wipro, Infosys and TCS.
Meeta was one of two partners at Ray+Keshavan, a brand and design consultancy that was acquired by media conglomerate WPP. Meeta then co-founded a software enterprise product that was acquired by Fortune 500 company, BMC Software.
Meeta is an active player in India’s startup ecosystem, having invested in companies like YourStory and LetsVenture. She has also advised several young companies on their brand, design and marketing strategy.
Meeta is part of the management committee at Plaksha University, and an advisor to Sarojini Damodaran Foundation and Sonder Connect.
She is a Stanford Distinguished Career Institute Fellow 2024-25, after having completed the year-long fellowship at Stanford University.
Advisory
Brand consulting
Meeta continues to consult with both consumer and enterprise brands, putting together the best talent for a specific project. Recent projects include:
- Helping a US$ 7 billion conglomerate implement a robust brand strategy, identity and architecture across countries
- Advising a US$ 5 billion consumer e-commerce company on their India go-to-market strategy
- Working with an e-gaming unicorn to articulate and disseminate their core proposition through a new identity and messaging framework
- Helping a chain of luxury resorts create their brand strategy, brand architecture and brand identity
Consulting for Family Offices
Meeta is advisor to several family offices, helping them not just with their portfolio of brands, but also to build their own reputation and image.
Workshops
Given the onslaught of new technologies, our path is changing as we walk and this requires a mind-shift within enterprises and teams. Meeta and her team run popular, Brandstorm workshops to help companies understand the complexities of brand-building and communication in today’s world. The workshop is customised for individual needs and ends with an action plan for the team, including vision, value proposition and go-to-market strategy.
The Hard Copy
Not all companies can avail of bespoke consulting services and yet there is a massive need for young companies to understand how to build their brands. Meeta launched The Hard Copy (THC) in 2020 as a resource that offers case studies, insights and advice for anyone building a digital-first, design-led brand today. THC’s objective is to bring together the community – from founders to agencies, product folk to marketers and designers to writers – so everyone can share and learn.
Publicly Available Talks
Meeta and MAP founder, Abhishek Poddar in conversation at Nasscom Product Enclave 2022
DesignUp 2022: A Suit’s View of Designers
Branding & Positioning Your Studio
10 Min Delivery, New In Edtech & Meeta Malhotra on Consumer Brands
