Meeta has helped to create some of India’s biggest consumer and financial services brands, from Airtel to Kotak Bank, Ashoka University to Vistara Airlines. She has also done foundational work with technology brands like Thoughtworks, Wipro, Infosys and TCS.
Meeta was one of two partners at Ray+Keshavan, a consultancy that was acquired by media conglomerate WPP. Meeta then co-founded a SaaS enterprise product that was acquired by BMC Software.
Meeta is also an active player in India’s startup ecosystem, having invested in companies like YourStory and LetsVenture. She has also advised several young companies on their brand, design and marketing strategy.
Meeta continues to consult with both consumer and enterprise brands, putting together the best talent for a specific project.
Consulting for Family Offices
Meeta is advisor to several family offices, helping them not just with their portfolio of brands, but also to build their own reputation and image.
Given the onslaught of new technologies, our path is changing as we walk and this requires a mind-shift within enterprises and teams. Meeta and her team run popular, Brandstorm workshops to help companies understand the complexities of brand-building and communication in a digital world. The workshop is customised for individual needs and ends with an action plan for the team.
The Hard Copy
Not all companies can avail of bespoke consulting services and yet there is a massive need for young companies to understand how to build their brands. Meeta launched The Hard Copy (THC) in 2020 as a resource that offers case studies, insights and advice for anyone building a digital-first, design-led brand today. THC’s objective is to bring together the community – from founders to agencies, product folk to marketers and designers to writers – so everyone can share and learn.