Appropriate photos for social media accounts
Great question Anirban and very often overlooked. This is what I recommend:
Company accounts
All company accounts â€......
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Archives forYour Personal Brand
Lower designation at startup ok?
Hey Neil,
There is not a simple ‘yes’or ‘no’ answer because there are so many variables. There must be some strong ......
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Advising startups vs big companies
I can’t explain the intricacies of the Indian market in a short answer, so I’ll focus on the major differences I have experienced as ......
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Design skills for non-designers
Let’s divide the nuts and bolts stuff into four different areas
- The different interfaces and their requirements (digital, mobil......
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Logo design presentation tips
Perhaps the most important of all logo design presentation tips is that no one – other than you and the client – will ever the see the logo o......
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Work-life balance
This is a multi-layered question, but since you’ve specifically mentioned kids, I’ll restrict my answer to that aspect.
The thin......
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Overcoming weak english skills
Yes, there is a way. Two ways actually:
1. Find a way to showcase your knowledge that does not require strong English skills. For example, s......
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My job requires me to interact with global customers and I don’t know what is the right thing to wear.
This is the one question I get asked A LOT. From both men and women. (I have a secret life where I am personal shopper for many of my clients-turne......
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I am looking for a job. Should I put this in my Linkedin name / status?
Linkedin is the best way to put your resume out there without actually saying you are job-hunti......
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Meeta Malhotra
I work at the intersection of design, brand and technology. Over the last few years, I have added mindfulness to the mix in an attempt to understand how we can be the best version of ourselves.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, a brand and design consultancy, before its acquisition by WPP-owned Brand Union in 2006. I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I am currently co-founder at startup No 3, which will bring two unique brands from India to global markets. Varana, an East-meets-West fashion and lifestyle brand (www.varanaworld.com) and Almora, a personal care brand based on Contemporary Ayurveda (www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
What we need right now are less ivory-tower discussions and more voices from the trenches. This site is an attempt to share whatever knowledge I have gained. Be it branding or mindfulness and meditation, the caveat is that it must be something I have actually practiced and not mere theory.  If you have a question, send it in and I’ll do my best to answer it.