Appropriate photos for social media accounts
Great question Anirban and very often overlooked. This is what I recommend:
Company accounts
All company accounts â€......
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Archives forYour Personal Brand
Lower designation at startup ok?
Hey Neil,
There is not a simple ‘yes’or ‘no’ answer because there are so many variables. There must be some strong ......
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Advising startups vs big companies
I can’t explain the intricacies of the Indian market in a short answer, so I’ll focus on the major differences I have experienced as ......
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Design skills for non-designers
Let’s divide the nuts and bolts stuff into four different areas
- The different interfaces and their requirements (digital, mobil......
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Logo design presentation tips
Perhaps the most important of all logo design presentation tips is that no one – other than you and the client – will ever the see the logo o......
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Work-life balance
This is a multi-layered question, but since you’ve specifically mentioned kids, I’ll restrict my answer to that aspect.
The thin......
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Overcoming weak english skills
Yes, there is a way. Two ways actually:
1. Find a way to showcase your knowledge that does not require strong English skills. For example, s......
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My job requires me to interact with global customers and I don’t know what is the right thing to wear.
This is the one question I get asked A LOT. From both men and women. (I have a secret life where I am personal shopper for many of my clients-turne......
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I am looking for a job. Should I put this in my Linkedin name / status?
Linkedin is the best way to put your resume out there without actually saying you are job-hunti......
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Meeta Malhotra
Currently I am founder at The Hard Copy, an online publication focused on design, content, growth and innovation in India. It covers original content that you won’t find anywhere else, including case studies, interviews and industry analyses. Sign up here for our popular weekly newsletter, often written by me.
I have always work at the intersection of brand, design and technology.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union. I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more. Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.