Starting Banana Chips Brand
Creating a new food brand is an ambitious goal but the good news is that as you say, I don’t believe a big banana chips brand exists yet. I ......
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Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.
Creating a new food brand is an ambitious goal but the good news is that as you say, I don’t believe a big banana chips brand exists yet. I ......
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I can’t explain the intricacies of the Indian market in a short answer, so I’ll focus on the major differences I have experienced as ......
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That’s a lot of questions, so one by one
1. My biggest filter while choosing startups to advise is the team. Consulting with startup......
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IT marketing is admittedly a really scary area. I have followed the industry for a decade and a half now and so little has changed. It continues ......
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Let me split my answer into two parts:
How does brand-building apply to you?
Do you have customers, employees and investors?......
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Really glad to hear that you recognize the importance of B2B branding and I hear your frustration at not being able to explain to your colleagues a......
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Let’s divide the nuts and bolts stuff into four different areas
Your customers are now spending a massive proportion of their time online – Nielsen estimates......
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Let me tell you an industry secret – it doesn’t matter which brand model you use, you can even make one up of your own. What matters is......
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I like that you are being honest about the fact that you ‘think you should launch an app, but don’t know what it should be about.’......
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