Branding agency costs
Reena, typically agency costs are calculated on a cost-per-day basis for all the different skill-sets needed for a project. The truth, howeve......
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Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.
Reena, typically agency costs are calculated on a cost-per-day basis for all the different skill-sets needed for a project. The truth, howeve......
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I sympathize with your dilemma Hitesh. The truth is that investment in brand does require a long-term view and not too many metrics will reflect ch......
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3 steps to building company culture. Here goes, Anshila
1. Define the values that will help you achieve your busine......
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Anshul, I know it can seem daunting when you are trying to launch a new concept, so break the task down.
Congratulations on the MVP, Bharat. In my opinion, there is only one thing you should focus on to get investors and mentors interested. Find a gro......
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I think you may have answered your own question, Saba. If you are out of runway, then the only thing to do is to put all your energy behind fund-......
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Hello Rohan,
Advertising is primarily to target end-customers while PR is more effective for investors. Here’s what I would recommend:......
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Hello Sonal
Congratulations on the fund-raise. The pressure to grow with decent unit economics is actually a blessing in disguise because it......
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Hello Curious Guy,
I get asked that question a lot by sceptics. The biggest benefit of advertising on TV for ecommerce companies is an immed......
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As a first step, draft a maximum of 3 customer-related questions that you wish you had answers for. Two of these are likely to be: What do customer......
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