Marketing strategy for new platform
Hello Rohan, recommendations and references are extremely important for me and I am pretty sure this is universal.
I have a very basic quest......
Read more
Archives forStartups
How to launch a new leather brand
Sahil, it is going to be hard to give you a short answer to the question ‘how to launch a new leather brand’, but let me try.
- ......
Read more
Should a startup drop prices?
Drop prices or stay firm? This is tough and often-asked question. I am assuming that you worked out your prices carefully, based on:
- B......
Read more
Startup idea no longer viable, do I tell accelerator program
I would say that you have actually taken a huge leap forward just by becoming aware that there is a problem. Many people in your position would not......
Read more
Most common mistake startups make when reaching out to potential angel investor or mentor
I’m really glad you asked that question Vrinda and I can answer it from my own experience. The most common mistake that startups make when they r......
Read more
Changing company name Snapchat vs Google
The two examples you have quoted of changing company name Snapchat vs Google are quite different, Srikant. The best starting point for a name chang......
Read more
3 pointers to create our brand’s message
Let me start with a disclaimer Hiten. I do not want to claim to have more insight into your brand’s message than an agency who is working clo......
Read more
How does an advertising agency survive tough times?
Sorry to hear about your predicament. I don’t think external investors are an option – they are almost impossible to find even for success......
Read more
Founder conflict at startup
This is a tough situation and if it’s any consolation, a fairly common one. The truth is that as a company grows, the team that was right for......
Read more
3 steps to building company culture
3 steps to building company culture. Here goes, Anshila
1. Define the values that will help you achieve your busine......
Read more
Meeta Malhotra
I work at the intersection of design, brand and technology. Over the last few years, I have added mindfulness to the mix in an attempt to understand how we can be the best version of ourselves.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, a brand and design consultancy, before its acquisition by WPP-owned Brand Union in 2006. I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I am currently co-founder at startup No 3, which will bring two unique brands from India to global markets. Varana, an East-meets-West fashion and lifestyle brand (www.varanaworld.com) and Almora, a personal care brand based on Contemporary Ayurveda (www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
What we need right now are less ivory-tower discussions and more voices from the trenches. This site is an attempt to share whatever knowledge I have gained. Be it branding or mindfulness and meditation, the caveat is that it must be something I have actually practiced and not mere theory. If you have a question, send it in and I’ll do my best to answer it.