Marketing strategy for new platform
Hello Rohan, recommendations and references are extremely important for me and I am pretty sure this is universal.
I have a very basic quest......
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Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.
Hello Rohan, recommendations and references are extremely important for me and I am pretty sure this is universal.
I have a very basic quest......
Read more
Hey Shipra
As a startup, I’m afraid you can’t decide to pick only one of the three – you need to fire on all cylinders and the......
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Emotional vs functional messaging is the most misunderstood area in branding, Anahita so no wonder that you are confused. Somewhere along the way,......
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Very interesting Gaurav. I haven’t had time to checkout your site but do wonder what a truly good digital avatar for astrology would look ......
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This is a hotly debated question Srikant, with no easy answer, at least in the short-term. Long-term, the answer is unequivocal. Your digital marke......
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I sympathize with your dilemma Hitesh. The truth is that investment in brand does require a long-term view and not too many metrics will reflect ch......
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Anshul, I know it can seem daunting when you are trying to launch a new concept, so break the task down.
Hello Rohan,
Advertising is primarily to target end-customers while PR is more effective for investors. Here’s what I would recommend:......
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Hello Sonal
Congratulations on the fund-raise. The pressure to grow with decent unit economics is actually a blessing in disguise because it......
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Hello Curious Guy,
I get asked that question a lot by sceptics. The biggest benefit of advertising on TV for ecommerce companies is an immed......
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