How can IT marketing be different
IT marketing is admittedly a really scary area. I have followed the industry for a decade and a half now and so little has changed. It continues ......
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Archives forDesign
Design skills for non-designers
Let’s divide the nuts and bolts stuff into four different areas
- The different interfaces and their requirements (digital, mobil......
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Finding images for presentations
Very thorny issue. Bosses are asking for presentations with lush images and clever videos and no one is willing to pay for anything. A few tips: Read more
Logo design presentation tips
Perhaps the most important of all logo design presentation tips is that no one – other than you and the client – will ever the see the logo o......
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Lessons for a product startup
1. Get a quick and dirty MVP out and test your idea.
2. Raise money at the right time
3. Get expert advice on IP issues and follow it......
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Clients who make changes they shouldn’t
There is no simple answer to this. You are asking about every creative person’s worst nightmare – Please the client vs. Preserve your i......
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Freelance designer watchouts
Two big watchouts. The first, more prosaic one, is about money and business. Enjoy your new-found liberty but don’t forget that you are now ......
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Which logo in the consumer space in India would you like to redesign and why?
There are several but I’m thinking about Bata today. Here’s why:
- From being the only sh......
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Isn’t logo redesign a cosmetic exercise?
If redesigning your logo is not part of larger brand strategy, then the answer is yes. There are only two reasons you should redesign your logo:<......
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Meeta Malhotra
I work at the intersection of design, brand and technology. Over the last few years, I have added mindfulness to the mix in an attempt to understand how we can be the best version of ourselves.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, a brand and design consultancy, before its acquisition by WPP-owned Brand Union in 2006. I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I am currently co-founder at startup No 3, which will bring two unique brands from India to global markets. Varana, an East-meets-West fashion and lifestyle brand (www.varanaworld.com) and Almora, a personal care brand based on Contemporary Ayurveda (www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
What we need right now are less ivory-tower discussions and more voices from the trenches. This site is an attempt to share whatever knowledge I have gained. Be it branding or mindfulness and meditation, the caveat is that it must be something I have actually practiced and not mere theory. If you have a question, send it in and I’ll do my best to answer it.