The Practitioner

Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

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Archives forDesign

Q

Branding new pharmacy Tier 3 city

Asked by Pavan, Owner / Proprietor, Self-employed, Small / Medium Company, Healthcare

Your question pretty much covers all you need for branding a new pharmacy, Pavan so I may not be able to answer it fully, but here goes:

    <......
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Q

How can IT marketing be different

Asked by Anonymous, CMO, Small / Medium Company, Technology

IT marketing is admittedly a really scary area. I have followed the industry for a decade and a half now and so little has changed.  It continues ......
Read more

Q

Design skills for non-designers

Asked by Anonymous, Large Company, Retail & Lifestyle

Let’s divide the nuts and bolts stuff into four different areas

  1. The different interfaces and their requirements (digital, mobil......
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Q

Finding images for presentations

Asked by Anonymous, Young leaders MBA, Large Company, Financial Services

Very thorny issue. Bosses are asking for presentations with lush images and clever videos and no one is willing to pay for anything. A few tips: Read more

Q

Logo design presentation tips

Asked by Anonymous, Associate Designer, Beard Design, Small / Medium Company

Perhaps the most important of all logo design presentation tips is that no one – other than you and the client – will ever the see the logo o......
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Q

Lessons for a product startup

Asked by Anonymous, Startup, Technology

1. Get a quick and dirty MVP out and test your idea.

2. Raise money at the right time

3. Get expert advice on IP issues and follow it......
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Q

Clients who make changes they shouldn’t

Asked by Anonymous, Design Lead, Large Advertising Agency, Large Company, Advertising

There is no simple answer to this. You are asking about every creative person’s worst nightmare – Please the client vs. Preserve your i......
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Q

Freelance designer watchouts

Asked by Nidhi Vakaria, Self-employed, Self-employed, Design

Two big watchouts. The first, more prosaic one, is about money and business. Enjoy your new-found liberty but don’t forget that you are now ......
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Q

Which logo in the consumer space in India would you like to redesign and why?

Asked by Prithvi Tandon, Designer, Dune Advertising, Small / Medium Company, Media

There are several but I’m thinking about Bata today. Here’s why:

  • From being the only sh......
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Q

Isn’t logo redesign a cosmetic exercise?

Asked by Daniel J, Associate Partner, Small / Medium Company, Other

If redesigning your logo is not part of larger brand strategy, then the answer is yes.  There are only two reasons you should redesign your logo:<......
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Meeta Malhotra

Meeta Malhotra

Currently I am founder at The Hard Copy, an online publication focused on design, content, growth and innovation in India. It covers original content that you won’t find anywhere else, including case studies, interviews and industry analyses. Sign up here for our popular weekly newsletter, often written by me.

I have always work at the intersection of brand, design and technology.

A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union.  I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more.  Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.

The Practitioner

The Practitioner

Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

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