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Archives forCulture

Q

Building leadership team in advertising industry

Asked by Kuber Chopra, CEO, Small / Medium Company, Advertising

Hey Kuber, first of all congratulations on building a stable Creative Communications business.

In my experience, there is only one way to bu......
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Q

4 ways for creating customer-centric culture in startups

Asked by Tamilselvam Achari , CEO Founder, Startup, Ecommerce

Great that you are thinking about this early, Tamil. Creating a customer-centric culture in startups is often left until it is too late. Here are 4......
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Q

Should digital marketing teams report to CMO?

Asked by Srikant Vellamuri, COO, Small / Medium Company, Financial Services

This is a hotly debated question Srikant, with no easy answer, at least in the short-term. Long-term, the answer is unequivocal. Your digital marke......
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Q

Founder conflict at startup

Asked by Anonymous, Co-founder, Startup, Ecommerce, Food & Beverage

This is a tough situation and if it’s any consolation, a fairly common one. The truth is that as a company grows, the team that was right for......
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Q

3 steps to building company culture

Asked by Anshila Dev, CEO Founder, Startup, Financial Services

3 steps to building company culture. Here goes, Anshila

1. Define the values that will help you achieve your busine......
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Meeta Malhotra

Meeta Malhotra

Currently I am founder at The Hard Copy, an online publication focused on design, content, growth and innovation in India. It covers original content that you won’t find anywhere else, including case studies, interviews and industry analyses. Sign up here for our popular weekly newsletter, often written by me.

I have always work at the intersection of brand, design and technology.

A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union.  I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more.  Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.

The Practitioner

The Practitioner

Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

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