Branding new pharmacy Tier 3 city
Your question pretty much covers all you need for branding a new pharmacy, Pavan so I may not be able to answer it fully, but here goes:
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Archives forCEO/ Leadership
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Marketing strategy for new platform
Hello Rohan, recommendations and references are extremely important for me and I am pretty sure this is universal.
I have a very basic quest......
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How to launch a new leather brand
Sahil, it is going to be hard to give you a short answer to the question ‘how to launch a new leather brand’, but let me try.
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Building leadership team in advertising industry
Hey Kuber, first of all congratulations on building a stable Creative Communications business.
In my experience, there is only one way to bu......
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Should a startup drop prices?
Drop prices or stay firm? This is tough and often-asked question. I am assuming that you worked out your prices carefully, based on:
- B......
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Startup idea no longer viable, do I tell accelerator program
I would say that you have actually taken a huge leap forward just by becoming aware that there is a problem. Many people in your position would not......
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Appropriate photos for social media accounts
Great question Anirban and very often overlooked. This is what I recommend:
Company accounts
All company accounts â€......
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Choosing between Technology, Social Media or PR for a startup
Hey Shipra
As a startup, I’m afraid you can’t decide to pick only one of the three – you need to fire on all cylinders and the......
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Most common mistake startups make when reaching out to potential angel investor or mentor
I’m really glad you asked that question Vrinda and I can answer it from my own experience. The most common mistake that startups make when they r......
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4 ways for creating customer-centric culture in startups
Great that you are thinking about this early, Tamil. Creating a customer-centric culture in startups is often left until it is too late. Here are 4......
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Meeta Malhotra
I work at the intersection of brand, design and technology.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union. I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more. Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
Currently I am founder at The Hard Copy, an online publication that is focused on design, technology and innovation in India. We launch on November 15 at the DesignUp conference. I’m very excited about all the stories we will be telling – sign up here for updates. Because I’ve been so busy with The Hard Copy, I haven’t had time to answer questions on this site, although I continue to do so at different conferences and meetups like this one.
Hopefully, I will be able to restart the Q&A here soon. Until then, come and see us at The Hard Copy.