Should a startup drop prices?
Drop prices or stay firm? This is tough and often-asked question. I am assuming that you worked out your prices carefully, based on:
- B......
Read more
Archives forCEO/ Leadership
Startup idea no longer viable, do I tell accelerator program
I would say that you have actually taken a huge leap forward just by becoming aware that there is a problem. Many people in your position would not......
Read more
Appropriate photos for social media accounts
Great question Anirban and very often overlooked. This is what I recommend:
Company accounts
All company accounts â€......
Read more
Choosing between Technology, Social Media or PR for a startup
Hey Shipra
As a startup, I’m afraid you can’t decide to pick only one of the three – you need to fire on all cylinders and the......
Read more
Most common mistake startups make when reaching out to potential angel investor or mentor
I’m really glad you asked that question Vrinda and I can answer it from my own experience. The most common mistake that startups make when they r......
Read more
4 ways for creating customer-centric culture in startups
Great that you are thinking about this early, Tamil. Creating a customer-centric culture in startups is often left until it is too late. Here are 4......
Read more
Changing company name Snapchat vs Google
The two examples you have quoted of changing company name Snapchat vs Google are quite different, Srikant. The best starting point for a name chang......
Read more
3 pointers to create our brand’s message
Let me start with a disclaimer Hiten. I do not want to claim to have more insight into your brand’s message than an agency who is working clo......
Read more
How to market an astrology startup
Very interesting Gaurav. I haven’t had time to checkout your site but do wonder what a truly good digital avatar for astrology would look ......
Read more
How does an advertising agency survive tough times?
Sorry to hear about your predicament. I don’t think external investors are an option – they are almost impossible to find even for success......
Read more
Meeta Malhotra
I work at the intersection of design, brand and technology. Over the last few years, I have added mindfulness to the mix in an attempt to understand how we can be the best version of ourselves.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, a brand and design consultancy, before its acquisition by WPP-owned Brand Union in 2006. I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I am currently co-founder at startup No 3, which will bring two unique brands from India to global markets. Varana, an East-meets-West fashion and lifestyle brand (www.varanaworld.com) and Almora, a personal care brand based on Contemporary Ayurveda (www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
What we need right now are less ivory-tower discussions and more voices from the trenches. This site is an attempt to share whatever knowledge I have gained. Be it branding or mindfulness and meditation, the caveat is that it must be something I have actually practiced and not mere theory.  If you have a question, send it in and I’ll do my best to answer it.