Marketing strategy for new platform
Hello Rohan, recommendations and references are extremely important for me and I am pretty sure this is universal.
I have a very basic quest......
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Archives forCEO/ Leadership
How to launch a new leather brand
Sahil, it is going to be hard to give you a short answer to the question ‘how to launch a new leather brand’, but let me try.
- ......
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Building leadership team in advertising industry
Hey Kuber, first of all congratulations on building a stable Creative Communications business.
In my experience, there is only one way to bu......
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Should a startup drop prices?
Drop prices or stay firm? This is tough and often-asked question. I am assuming that you worked out your prices carefully, based on:
- B......
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Startup idea no longer viable, do I tell accelerator program
I would say that you have actually taken a huge leap forward just by becoming aware that there is a problem. Many people in your position would not......
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Appropriate photos for social media accounts
Great question Anirban and very often overlooked. This is what I recommend:
Company accounts
All company accounts â€......
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Choosing between Technology, Social Media or PR for a startup
Hey Shipra
As a startup, I’m afraid you can’t decide to pick only one of the three – you need to fire on all cylinders and the......
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Most common mistake startups make when reaching out to potential angel investor or mentor
I’m really glad you asked that question Vrinda and I can answer it from my own experience. The most common mistake that startups make when they r......
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4 ways for creating customer-centric culture in startups
Great that you are thinking about this early, Tamil. Creating a customer-centric culture in startups is often left until it is too late. Here are 4......
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Changing company name Snapchat vs Google
The two examples you have quoted of changing company name Snapchat vs Google are quite different, Srikant. The best starting point for a name chang......
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Meeta Malhotra
I work at the intersection of design, brand and technology. Over the last few years, I have added mindfulness to the mix in an attempt to understand how we can be the best version of ourselves.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, a brand and design consultancy, before its acquisition by WPP-owned Brand Union in 2006. I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I am currently co-founder at startup No 3, which will bring two unique brands from India to global markets. Varana, an East-meets-West fashion and lifestyle brand (www.varanaworld.com) and Almora, a personal care brand based on Contemporary Ayurveda (www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
What we need right now are less ivory-tower discussions and more voices from the trenches. This site is an attempt to share whatever knowledge I have gained. Be it branding or mindfulness and meditation, the caveat is that it must be something I have actually practiced and not mere theory.  If you have a question, send it in and I’ll do my best to answer it.