How to increase sales for a sweets shop
There are many things you can do to increase sales of your sweets and it’s hard to say exactly which one will work, unless you are clea......
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Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.
There are many things you can do to increase sales of your sweets and it’s hard to say exactly which one will work, unless you are clea......
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Emotional vs functional messaging is the most misunderstood area in branding, Anahita so no wonder that you are confused. Somewhere along the way,......
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You are facing a very common branding problem, Rakhee. The delta between customer insights and brand positioning is the most difficult one to bridg......
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Vaishali, the right branding agency for you depends entirely on where you are as a client. There is no single answer. In my experience, large age......
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Reena, typically agency costs are calculated on a cost-per-day basis for all the different skill-sets needed for a project. The truth, howeve......
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Hello Curious Guy,
I get asked that question a lot by sceptics. The biggest benefit of advertising on TV for ecommerce companies is an immed......
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Hey Neil,
There is not a simple ‘yes’or ‘no’ answer because there are so many variables. There must be some strong ......
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I can’t explain the intricacies of the Indian market in a short answer, so I’ll focus on the major differences I have experienced as ......
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That’s a lot of questions, so one by one
1. My biggest filter while choosing startups to advise is the team. Consulting with startup......
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IT marketing is admittedly a really scary area. I have followed the industry for a decade and a half now and so little has changed. It continues ......
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