How to increase sales for a sweets shop
There are many things you can do to increase sales of your sweets and it’s hard to say exactly which one will work, unless you are clea......
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Archives forBranding / Marketing Professional
Emotional vs functional messaging
Emotional vs functional messaging is the most misunderstood area in branding, Anahita so no wonder that you are confused. Somewhere along the way,......
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Using customer insights for brand positioning
You are facing a very common branding problem, Rakhee. The delta between customer insights and brand positioning is the most difficult one to bridg......
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Choosing a branding agency
Vaishali, the right branding agency for you depends entirely on where you are as a client. There is no single answer. In my experience, large age......
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Branding agency costs
Reena, typically agency costs are calculated on a cost-per-day basis for all the different skill-sets needed for a project. The truth, howeve......
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So many ecommerce ads! Why do ecommerce companies advertise on TV?
Hello Curious Guy,
I get asked that question a lot by sceptics. The biggest benefit of advertising on TV for ecommerce companies is an immed......
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Lower designation at startup ok?
Hey Neil,
There is not a simple ‘yes’or ‘no’ answer because there are so many variables. There must be some strong ......
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Advising startups vs big companies
I can’t explain the intricacies of the Indian market in a short answer, so I’ll focus on the major differences I have experienced as ......
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Choosing startups to advise
That’s a lot of questions, so one by one
1. My biggest filter while choosing startups to advise is the team. Consulting with startup......
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How can IT marketing be different
IT marketing is admittedly a really scary area. I have followed the industry for a decade and a half now and so little has changed. It continues ......
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Meeta Malhotra
I work at the intersection of brand, design and technology.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union. I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more. After my exit, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software. I am currently part of the founding team at startup No 3, which will bring two unique brands from India to global markets (www.varanaworld.com, www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
Given the massive change all around us, what we need right now are less ivory-tower discussions and more voices from the trenches. This site is an attempt to share whatever knowledge I have gained as a founder and practitioner. If you have a question, send it in and I’ll do my best to answer it.