Any advice on quick metrics for marketing effectiveness? It was decided in my company that non-digital, brand marketing would be measured thru Brand Track. But this is quarterly and the data takes very long to come in. Then we tried to move to a LTV – CAC model but this has not worked. Every time, there is a non-digital brand spend, we get asked questions about why it is worthwhile. We keep saying that in the long term CAC will come down, but who has patience to wait that long in these tough times. I think that the company may disband the brand team altogether
- Organic traffic
- Google trends
- The traditional long-term brand measures
- Short-term ‘before and after’ metrics that are specific to the spend