Any logo design presentation tips? How do you make a presentation that will show your designs to best advantage?

Answered by Meeta Malhotra

Perhaps the most important of all logo design presentation tips is that no one – other than you and the client – will ever the see the logo on a blank white slide. Three broad things to do:

1. Tell a story: What was your inspiration? How will the logo communicate that to its audiences?

2. ‘Stress-test’ the logo: Show how it looks in the real world on all key applications, amidst clutter, in small sizes and blown up big. Contrast with competition and industry trends – does it fit in or break convention?

3. Make it feel immediate and ready to roll: Have all your colour codes works out, show the specifications for materials like vinyls