Q

What are your branding takeaways from India’s election?


A
Answered by Meeta Malhotra

The 3 ‘brands’ that fought the Indian elections demonstrate text-book branding lessons.

1. Understand exactly what excites your audience. Promise it to them via a simple, consistent message delivered in a way that catches their imaginations.

2. If you are arrogant, you will never understand your audience. Don’t rely on third party research. Find out for yourself.

3. Just because you ae excited by a value proposition, doesn’t mean your audience is. Don’t over-extend yourself. First consolidate and then expand.