Q

How important is marketing if you have a great product and distribution?


A
Answered by Meeta Malhotra

Think of the biggest marketing failure in recent times – the nano. Great product, great distribution, the most trusted brand in the country – all brought down by shortsighted brand positioning. The biggest mistake you in can make in a country full of optimistic young people is position something as cheap.

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Q

Isn’t logo redesign a cosmetic exercise?

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