We are an e-commerce company dealing in selling automotive parts of both OEM and after-market brand. As we are new to the field, we are unable to get proper PR for our company. We intend to integrate automobile blog and garage listing in the future. Please tell us how to increase our sales,get more visibility, monetize from the traffic and effective e commerce marketing and branding strategies?
- Create a separate initiative for trade and another one for end-users. For example, run an email marketing campaign for trade and a Facebook campaign for end-customers that crisply explain your value proposition. You could also advertise on a well-read auto site.
- India is not a DIY market so you will need to think out-of-the-box. Mechanics are a strong influencer in this sector. How can you get them to promote your site?
- Think about engaging and retaining visitors by offering a loyalty program, since a customer is likely to have a need for more parts of the same car.