That’s a lot of questions, so one by one
1. My biggest filter while choosing startups to advise is the team. Consulting with startups is a challenging, unpredictable process. I will only work with people I respect and like.
2. My second filter is the presence of an institutional investor. This is not set in stone but it helps if there has been a round of due diligence. This becomes important in the light of the fact that often I am swapping equity for services.
3. You can approach me any time. I am always willing to give you some succinct but straight-talking advice about your brand.