Feature depth or breadth?
I will answer this from a brand perspective and not a product one. It is much better to be known for one sharply defined benefit than to have a di......
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Getting customers to engage online
Are you buyer of financial services? Would you discuss your children’s education in a community started by your bank or credit card provider......
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Internship and job application
I think it’s a good idea to clear this up once and for all. I empathise with everyone who is trying to make an impression in order to get c......
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My job requires me to interact with global customers and I don’t know what is the right thing to wear.
This is the one question I get asked A LOT. From both men and women. (I have a secret life where I am personal shopper for many of my clients-turne......
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I am looking for a job. Should I put this in my Linkedin name / status?
Linkedin is the best way to put your resume out there without actually saying you are job-hunti......
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How important is marketing if you have a great product and distribution?
Think of the biggest marketing failure in recent times – the nano. Great product, great distr......
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Which logo in the consumer space in India would you like to redesign and why?
There are several but I’m thinking about Bata today. Here’s why:
- From being the only sh......
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Isn’t logo redesign a cosmetic exercise?
If redesigning your logo is not part of larger brand strategy, then the answer is yes. There are only two reasons you should redesign your logo:<......
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No one in our company knows what our vision, mission or values are. We are starting an employee engagement program. Do we need to relook at them?
Yes! Yes! Yes!
Sadly vision, mission and values are often pompous, generic strings of words that have little use beyond adorning an office wa......
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Do I need to define vision, mission and values for my startup?
Check here for a definition of what you need to define.
The f......
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