Feature depth or breadth?
I will answer this from a brand perspective and not a product one. It is much better to be known for one sharply defined benefit than to have a di......
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Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.
I will answer this from a brand perspective and not a product one. It is much better to be known for one sharply defined benefit than to have a di......
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Are you buyer of financial services? Would you discuss your children’s education in a community started by your bank or credit card provider......
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I think it’s a good idea to clear this up once and for all. I empathise with everyone who is trying to make an impression in order to get c......
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This is the one question I get asked A LOT. From both men and women. (I have a secret life where I am personal shopper for many of my clients-turne......
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Linkedin is the best way to put your resume out there without actually saying you are job-hunti......
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Think of the biggest marketing failure in recent times – the nano. Great product, great distr......
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There are several but I’m thinking about Bata today. Here’s why:
If redesigning your logo is not part of larger brand strategy, then the answer is yes. There are only two reasons you should redesign your logo:<......
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Yes! Yes! Yes!
Sadly vision, mission and values are often pompous, generic strings of words that have little use beyond adorning an office wa......
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Check here for a definition of what you need to define.
The f......
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