I am looking for a job. Should I put this in my Linkedin name / status?
Linkedin is the best way to put your resume out there without actually saying you are job-hunti......
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How important is marketing if you have a great product and distribution?
Think of the biggest marketing failure in recent times – the nano. Great product, great distr......
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Which logo in the consumer space in India would you like to redesign and why?
There are several but I’m thinking about Bata today. Here’s why:
- From being the only sh......
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Isn’t logo redesign a cosmetic exercise?
If redesigning your logo is not part of larger brand strategy, then the answer is yes. There are only two reasons you should redesign your logo:<......
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No one in our company knows what our vision, mission or values are. We are starting an employee engagement program. Do we need to relook at them?
Yes! Yes! Yes!
Sadly vision, mission and values are often pompous, generic strings of words that have little use beyond adorning an office wa......
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Do I need to define vision, mission and values for my startup?
Check here for a definition of what you need to define.
The f......
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What is the difference between vision and mission? Do we need both?
It doesn’t matter what you call them, every company, big and small, needs to define the following:
- Why you exist and what your goal ......
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My company is just starting a corporate branding project. What kind of research do we need?
Wow! That’s as broad a question as you could ask and I can only answer it at a very high-level. List your company’s stakeholders (a horrible wo......
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