Inexpensive consumer research
As a first step, draft a maximum of 3 customer-related questions that you wish you had answers for. Two of these are likely to be: What do customer......
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Is a startup going in the right direction?
These are my checkpoints, in order of priority
Team Confidence
Is there core team stability? Does the founding team s......
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Is ‘startup advisor’ the new cool designation?
I can’t speak for anyone else but I can tell you why I decided to work with startups. I am a terribly impatient person and I felt that large......
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Starting Banana Chips Brand
Creating a new food brand is an ambitious goal but the good news is that as you say, I don’t believe a big banana chips brand exists yet. I ......
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Advising startups vs big companies
I can’t explain the intricacies of the Indian market in a short answer, so I’ll focus on the major differences I have experienced as ......
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Choosing startups to advise
That’s a lot of questions, so one by one
1. My biggest filter while choosing startups to advise is the team. Consulting with startup......
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How can IT marketing be different
IT marketing is admittedly a really scary area. I have followed the industry for a decade and a half now and so little has changed. It continues ......
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E commerce marketing and branding strategies
As a new entrant in a new industry channel, you are looking at two major challenges:
1. First, you have to let your audience know that they ......
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Relevance of B2B branding
Let me split my answer into two parts:
How does brand-building apply to you?
Do you have customers, employees and investors?......
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B2B marketing strategies
Really glad to hear that you recognize the importance of B2B branding and I hear your frustration at not being able to explain to your colleagues a......
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