Advising startups vs big companies
I can’t explain the intricacies of the Indian market in a short answer, so I’ll focus on the major differences I have experienced as ......
Read more
Choosing startups to advise
That’s a lot of questions, so one by one
1. My biggest filter while choosing startups to advise is the team. Consulting with startup......
Read more
How can IT marketing be different
IT marketing is admittedly a really scary area. I have followed the industry for a decade and a half now and so little has changed. It continues ......
Read more
E commerce marketing and branding strategies
As a new entrant in a new industry channel, you are looking at two major challenges:
1. First, you have to let your audience know that they ......
Read more
Relevance of B2B branding
Let me split my answer into two parts:
How does brand-building apply to you?
Do you have customers, employees and investors?......
Read more
B2B marketing strategies
Really glad to hear that you recognize the importance of B2B branding and I hear your frustration at not being able to explain to your colleagues a......
Read more
Launching an e commerce website
To launch or not to launch an e commerce website is probably something that every brick and mortar seller is thinking about. In my opinion, there a......
Read more
Brand Consulting Firms:Hot or Hot Air?
Given that I have worked for most of my career in a ‘fancy brand consulting firm’, my answer may be biased :)
I think there is o......
Read more
Strategy skills designers need
How can you design anything if you don’t understand the strategy behind it? And how can you design anything intelligently if you ju......
Read more
Design skills for non-designers
Let’s divide the nuts and bolts stuff into four different areas
- The different interfaces and their requirements (digital, mobil......
Read more
