Branding agency costs
Reena, typically agency costs are calculated on a cost-per-day basis for all the different skill-sets needed for a project. The truth, howeve......
Read more
Quick metrics for marketing effectiveness
I sympathize with your dilemma Hitesh. The truth is that investment in brand does require a long-term view and not too many metrics will reflect ch......
Read more
3 steps to building company culture
3 steps to building company culture. Here goes, Anshila
1. Define the values that will help you achieve your busine......
Read more
Quick, cheap startup marketing
Anshul, I know it can seem daunting when you are trying to launch a new concept, so break the task down.
- Who you are speaki......
Read more
Funding and mentorship for startup (MVP Ready)
Congratulations on the MVP, Bharat. In my opinion, there is only one thing you should focus on to get investors and mentors interested. Find a gro......
Read more
Bootstrap or fundraise for a 2 year-old startup
I think you may have answered your own question, Saba. If you are out of runway, then the only thing to do is to put all your energy behind fund-......
Read more
Startup marketing: Advertising vs PR
Hello Rohan,
Advertising is primarily to target end-customers while PR is more effective for investors. Here’s what I would recommend:......
Read more
Growth-versus-profit dilemma for young startup
Hello Sonal
Congratulations on the fund-raise. The pressure to grow with decent unit economics is actually a blessing in disguise because it......
Read more
So many ecommerce ads! Why do ecommerce companies advertise on TV?
Hello Curious Guy,
I get asked that question a lot by sceptics. The biggest benefit of advertising on TV for ecommerce companies is an immed......
Read more
Lower designation at startup ok?
Hey Neil,
There is not a simple ‘yes’or ‘no’ answer because there are so many variables. There must be some strong ......
Read more
