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Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

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Archives forStartup

Q

3 pointers to create our brand’s message

Asked by Hiten Dalal, Co-founder, Startup, Ecommerce

Let me start with a disclaimer Hiten. I do not want to claim to have more insight into your brand’s message than an agency who is working clo......
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Q

How to market an astrology startup

Asked by Gaurav Midha, Founder, Startup, Other

Very interesting Gaurav. I haven’t had time to checkout your site but do wonder what a truly good digital avatar for astrology would look ......
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Q

How does an advertising agency survive tough times?

Asked by Anonymous, Co-founder, Startup, Advertising

Sorry to hear about your predicament. I don’t think external investors are an option – they are almost impossible to find even for success......
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Q

Choosing a branding agency

Asked by Vaishali Kiran Kumar, Manager-Marketing, Startup, Healthcare

Vaishali, the right branding agency for you depends entirely on where you are as a client.  There is no single answer. In my experience, large age......
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Q

Founder conflict at startup

Asked by Anonymous, Co-founder, Startup, Ecommerce, Food & Beverage

This is a tough situation and if it’s any consolation, a fairly common one. The truth is that as a company grows, the team that was right for......
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Q

3 steps to building company culture

Asked by Anshila Dev, CEO Founder, Startup, Financial Services

3 steps to building company culture. Here goes, Anshila

1. Define the values that will help you achieve your busine......
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Q

Quick, cheap startup marketing

Asked by Anshul Khandelwal, Founder & CEO, Karosell, Startup, Ecommerce

Anshul, I know it can seem daunting when you are trying to launch a new concept, so break the task down.

  1. Who you are speaki......
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Q

Funding and mentorship for startup (MVP Ready)

Asked by bharat mudholkar, Product Manager, Startup, Technology

Congratulations on the MVP, Bharat. In my opinion, there is only one thing you should focus on to get investors and mentors interested. Find a gro......
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Q

Bootstrap or fundraise for a 2 year-old startup

Asked by Saba Gul, Founder & CEO, Popinjay, Startup, Ecommerce

I think you may have answered your own question, Saba. If you are out of runway, then the only thing to do is to put all your energy behind fund-......
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Q

Growth-versus-profit dilemma for young startup

Asked by Sonal Gupte, Co-Founder, Startup, Technology

Hello Sonal

Congratulations on the fund-raise. The pressure to grow with decent unit economics is actually a blessing in disguise because it......
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Meeta Malhotra

Meeta Malhotra

Currently I am founder at The Hard Copy, an online publication focused on design, content, growth and innovation in India. It covers original content that you won’t find anywhere else, including case studies, interviews and industry analyses. Sign up here for our popular weekly newsletter, often written by me.

I have always work at the intersection of brand, design and technology.

A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union.  I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more.  Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.

The Practitioner

The Practitioner

Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

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