3 pointers to create our brand’s message
Let me start with a disclaimer Hiten. I do not want to claim to have more insight into your brand’s message than an agency who is working clo......
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Archives forStartup
How to market an astrology startup
Very interesting Gaurav. I haven’t had time to checkout your site but do wonder what a truly good digital avatar for astrology would look ......
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How does an advertising agency survive tough times?
Sorry to hear about your predicament. I don’t think external investors are an option – they are almost impossible to find even for success......
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Choosing a branding agency
Vaishali, the right branding agency for you depends entirely on where you are as a client. There is no single answer. In my experience, large age......
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Founder conflict at startup
This is a tough situation and if it’s any consolation, a fairly common one. The truth is that as a company grows, the team that was right for......
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3 steps to building company culture
3 steps to building company culture. Here goes, Anshila
1. Define the values that will help you achieve your busine......
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Quick, cheap startup marketing
Anshul, I know it can seem daunting when you are trying to launch a new concept, so break the task down.
- Who you are speaki......
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Funding and mentorship for startup (MVP Ready)
Congratulations on the MVP, Bharat. In my opinion, there is only one thing you should focus on to get investors and mentors interested. Find a gro......
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Bootstrap or fundraise for a 2 year-old startup
I think you may have answered your own question, Saba. If you are out of runway, then the only thing to do is to put all your energy behind fund-......
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Growth-versus-profit dilemma for young startup
Hello Sonal
Congratulations on the fund-raise. The pressure to grow with decent unit economics is actually a blessing in disguise because it......
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Meeta Malhotra
I work at the intersection of brand, design and technology.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union. I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more. After my exit, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software. I am currently part of the founding team at startup No 3, which will bring two unique brands from India to global markets (www.varanaworld.com, www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
Given the massive change all around us, what we need right now are less ivory-tower discussions and more voices from the trenches. This site is an attempt to share whatever knowledge I have gained as a founder and practitioner. If you have a question, send it in and I’ll do my best to answer it.