Marketing strategy for new platform
Hello Rohan, recommendations and references are extremely important for me and I am pretty sure this is universal.
I have a very basic quest......
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Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.
Hello Rohan, recommendations and references are extremely important for me and I am pretty sure this is universal.
I have a very basic quest......
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Sahil, it is going to be hard to give you a short answer to the question ‘how to launch a new leather brand’, but let me try.
Drop prices or stay firm? This is tough and often-asked question. I am assuming that you worked out your prices carefully, based on:
I would say that you have actually taken a huge leap forward just by becoming aware that there is a problem. Many people in your position would not......
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Hey Shipra
As a startup, I’m afraid you can’t decide to pick only one of the three – you need to fire on all cylinders and the......
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I’m really glad you asked that question Vrinda and I can answer it from my own experience. The most common mistake that startups make when they r......
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Great that you are thinking about this early, Tamil. Creating a customer-centric culture in startups is often left until it is too late. Here are 4......
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The two examples you have quoted of changing company name Snapchat vs Google are quite different, Srikant. The best starting point for a name chang......
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Emotional vs functional messaging is the most misunderstood area in branding, Anahita so no wonder that you are confused. Somewhere along the way,......
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You are facing a very common branding problem, Rakhee. The delta between customer insights and brand positioning is the most difficult one to bridg......
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