Marketing strategy for new platform
Hello Rohan, recommendations and references are extremely important for me and I am pretty sure this is universal.
I have a very basic quest......
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Archives forStartup
How to launch a new leather brand
Sahil, it is going to be hard to give you a short answer to the question ‘how to launch a new leather brand’, but let me try.
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Should a startup drop prices?
Drop prices or stay firm? This is tough and often-asked question. I am assuming that you worked out your prices carefully, based on:
- B......
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Startup idea no longer viable, do I tell accelerator program
I would say that you have actually taken a huge leap forward just by becoming aware that there is a problem. Many people in your position would not......
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Choosing between Technology, Social Media or PR for a startup
Hey Shipra
As a startup, I’m afraid you can’t decide to pick only one of the three – you need to fire on all cylinders and the......
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Most common mistake startups make when reaching out to potential angel investor or mentor
I’m really glad you asked that question Vrinda and I can answer it from my own experience. The most common mistake that startups make when they r......
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4 ways for creating customer-centric culture in startups
Great that you are thinking about this early, Tamil. Creating a customer-centric culture in startups is often left until it is too late. Here are 4......
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Changing company name Snapchat vs Google
The two examples you have quoted of changing company name Snapchat vs Google are quite different, Srikant. The best starting point for a name chang......
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Emotional vs functional messaging
Emotional vs functional messaging is the most misunderstood area in branding, Anahita so no wonder that you are confused. Somewhere along the way,......
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Using customer insights for brand positioning
You are facing a very common branding problem, Rakhee. The delta between customer insights and brand positioning is the most difficult one to bridg......
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Meeta Malhotra
Currently I am founder at The Hard Copy, an online publication focused on design, content, growth and innovation in India. It covers original content that you won’t find anywhere else, including case studies, interviews and industry analyses. Sign up here for our popular weekly newsletter, often written by me.
I have always work at the intersection of brand, design and technology.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union. I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more. Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.