B2B marketing strategies
Really glad to hear that you recognize the importance of B2B branding and I hear your frustration at not being able to explain to your colleagues a......
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Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.
Really glad to hear that you recognize the importance of B2B branding and I hear your frustration at not being able to explain to your colleagues a......
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To launch or not to launch an e commerce website is probably something that every brick and mortar seller is thinking about. In my opinion, there a......
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Let me tell you an industry secret – it doesn’t matter which brand model you use, you can even make one up of your own. What matters is......
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Mobile’s role in luxury branding is defined by the mobile’s role in your consumer’s life. It’s as straightforward as that.<......
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Perhaps the most important of all logo design presentation tips is that no one – other than you and the client – will ever the see the logo o......
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You need to rephrase that question because successful luxury brands ARE all using digital. The reason is simple – the world is digital, your ......
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Yes, there is a way. Two ways actually:
1. Find a way to showcase your knowledge that does not require strong English skills. For example, s......
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The post-acquisition period is a strange one. People will congratulate and commiserate at the same time. You’ve made money but you’ve l......
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Think of the biggest marketing failure in recent times – the nano. Great product, great distr......
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There are several but I’m thinking about Bata today. Here’s why: