B2B marketing strategies
Really glad to hear that you recognize the importance of B2B branding and I hear your frustration at not being able to explain to your colleagues a......
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Archives forSmall / Medium Company
Launching an e commerce website
To launch or not to launch an e commerce website is probably something that every brick and mortar seller is thinking about. In my opinion, there a......
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Brand Strategy Models
Let me tell you an industry secret – it doesn’t matter which brand model you use, you can even make one up of your own. What matters is......
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Mobile’s role-luxury branding
Mobile’s role in luxury branding is defined by the mobile’s role in your consumer’s life. It’s as straightforward as that.<......
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Logo design presentation tips
Perhaps the most important of all logo design presentation tips is that no one – other than you and the client – will ever the see the logo o......
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Luxury brands using digital
You need to rephrase that question because successful luxury brands ARE all using digital. The reason is simple – the world is digital, your ......
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Overcoming weak english skills
Yes, there is a way. Two ways actually:
1. Find a way to showcase your knowledge that does not require strong English skills. For example, s......
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Getting acquired by a large conglomerate
The post-acquisition period is a strange one. People will congratulate and commiserate at the same time. You’ve made money but you’ve l......
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How important is marketing if you have a great product and distribution?
Think of the biggest marketing failure in recent times – the nano. Great product, great distr......
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Which logo in the consumer space in India would you like to redesign and why?
There are several but I’m thinking about Bata today. Here’s why:
- From being the only sh......
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Meeta Malhotra
I work at the intersection of brand, design and technology.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union. I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more. After my exit, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software. I am currently part of the founding team at startup No 3, which will bring two unique brands from India to global markets (www.varanaworld.com, www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
Given the massive change all around us, what we need right now are less ivory-tower discussions and more voices from the trenches. This site is an attempt to share whatever knowledge I have gained as a founder and practitioner. If you have a question, send it in and I’ll do my best to answer it.