Brand Strategy Models
Let me tell you an industry secret – it doesn’t matter which brand model you use, you can even make one up of your own. What matters is......
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Archives forSmall / Medium Company
Mobile’s role-luxury branding
Mobile’s role in luxury branding is defined by the mobile’s role in your consumer’s life. It’s as straightforward as that.<......
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Logo design presentation tips
Perhaps the most important of all logo design presentation tips is that no one – other than you and the client – will ever the see the logo o......
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Luxury brands using digital
You need to rephrase that question because successful luxury brands ARE all using digital. The reason is simple – the world is digital, your ......
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Overcoming weak english skills
Yes, there is a way. Two ways actually:
1. Find a way to showcase your knowledge that does not require strong English skills. For example, s......
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Getting acquired by a large conglomerate
The post-acquisition period is a strange one. People will congratulate and commiserate at the same time. You’ve made money but you’ve l......
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How important is marketing if you have a great product and distribution?
Think of the biggest marketing failure in recent times – the nano. Great product, great distr......
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Which logo in the consumer space in India would you like to redesign and why?
There are several but I’m thinking about Bata today. Here’s why:
- From being the only sh......
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Isn’t logo redesign a cosmetic exercise?
If redesigning your logo is not part of larger brand strategy, then the answer is yes. There are only two reasons you should redesign your logo:<......
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My company is just starting a corporate branding project. What kind of research do we need?
Wow! That’s as broad a question as you could ask and I can only answer it at a very high-level. List your company’s stakeholders (a horrible wo......
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Meeta Malhotra
I work at the intersection of design, brand and technology. Over the last few years, I have added mindfulness to the mix in an attempt to understand how we can be the best version of ourselves.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, a brand and design consultancy, before its acquisition by WPP-owned Brand Union in 2006. I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I am currently co-founder at startup No 3, which will bring two unique brands from India to global markets. Varana, an East-meets-West fashion and lifestyle brand (www.varanaworld.com) and Almora, a personal care brand based on Contemporary Ayurveda (www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
What we need right now are less ivory-tower discussions and more voices from the trenches. This site is an attempt to share whatever knowledge I have gained. Be it branding or mindfulness and meditation, the caveat is that it must be something I have actually practiced and not mere theory. If you have a question, send it in and I’ll do my best to answer it.