The Practitioner

Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

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Popular:
  • Strategy (39)
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Archives forSmall / Medium Company

Q

B2B marketing strategies

Asked by Shreyas Bansal, Director, Small / Medium Company, Manufacturing

Really glad to hear that you recognize the importance of B2B branding and I hear your frustration at not being able to explain to your colleagues a......
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Q

Launching an e commerce website

Asked by T.Kasliwal, Managing Director, Small / Medium Company, Retail & Lifestyle

To launch or not to launch an e commerce website is probably something that every brick and mortar seller is thinking about. In my opinion, there a......
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Q

Brand Strategy Models

Asked by Anonymous, Associate VP -Strategy, Small / Medium Company, Technology

Let me tell you an industry secret – it doesn’t matter which brand model you use, you can even make one up of your own. What matters is......
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Q

Mobile’s role-luxury branding

Asked by Anonymous, Small / Medium Company, Luxury

Mobile’s role in luxury branding is defined by the mobile’s role in your consumer’s life. It’s as straightforward as that.<......
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Q

Logo design presentation tips

Asked by Anonymous, Associate Designer, Beard Design, Small / Medium Company

Perhaps the most important of all logo design presentation tips is that no one – other than you and the client – will ever the see the logo o......
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Q

Luxury brands using digital

Asked by Maya J., CMO Fashion Brand, Small / Medium Company, Luxury

You need to rephrase that question because successful luxury brands ARE all using digital. The reason is simple – the world is digital, your ......
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Q

Overcoming weak english skills

Asked by Anonymous, Project Manager, Small / Medium Company, Technology

Yes, there is a way. Two ways actually:

1. Find a way to showcase your knowledge that does not require strong English skills. For example, s......
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Q

Getting acquired by a large conglomerate

Asked by Anonymous, Co-founder, Digital Hotshop, Small / Medium Company, Digital marketing

The post-acquisition period is a strange one. People will congratulate and commiserate at the same time. You’ve made money but you’ve l......
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Q

How important is marketing if you have a great product and distribution?

Asked by Shweta Kapoor, Head-Marketing & Brand, Small / Medium Company, Manufacturing

Think of the biggest marketing failure in recent times – the nano. Great product, great distr......
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Q

Which logo in the consumer space in India would you like to redesign and why?

Asked by Prithvi Tandon, Designer, Dune Advertising, Small / Medium Company, Media

There are several but I’m thinking about Bata today. Here’s why:

  • From being the only sh......
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Meeta Malhotra

Meeta Malhotra

Currently I am founder at The Hard Copy, an online publication focused on design, content, growth and innovation in India. It covers original content that you won’t find anywhere else, including case studies, interviews and industry analyses. Sign up here for our popular weekly newsletter, often written by me.

I have always work at the intersection of brand, design and technology.

A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union.  I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more.  Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.

The Practitioner

The Practitioner

Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

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