Branding new pharmacy Tier 3 city
Your question pretty much covers all you need for branding a new pharmacy, Pavan so I may not be able to answer it fully, but here goes:
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Building leadership team in advertising industry
Hey Kuber, first of all congratulations on building a stable Creative Communications business.
In my experience, there is only one way to bu......
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Appropriate photos for social media accounts
Great question Anirban and very often overlooked. This is what I recommend:
Company accounts
All company accounts â€......
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How to increase sales for a sweets shop
There are many things you can do to increase sales of your sweets and it’s hard to say exactly which one will work, unless you are clea......
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Should digital marketing teams report to CMO?
This is a hotly debated question Srikant, with no easy answer, at least in the short-term. Long-term, the answer is unequivocal. Your digital marke......
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Quick metrics for marketing effectiveness
I sympathize with your dilemma Hitesh. The truth is that investment in brand does require a long-term view and not too many metrics will reflect ch......
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Startup marketing: Advertising vs PR
Hello Rohan,
Advertising is primarily to target end-customers while PR is more effective for investors. Here’s what I would recommend:......
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So many ecommerce ads! Why do ecommerce companies advertise on TV?
Hello Curious Guy,
I get asked that question a lot by sceptics. The biggest benefit of advertising on TV for ecommerce companies is an immed......
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How can IT marketing be different
IT marketing is admittedly a really scary area. I have followed the industry for a decade and a half now and so little has changed. Â It continues ......
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Relevance of B2B branding
Let me split my answer into two parts:
How does brand-building apply to you?
Do you have customers, employees and investors?......
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Meeta Malhotra
Currently I am founder at The Hard Copy, an online publication focused on design, content, growth and innovation in India. It covers original content that you won’t find anywhere else, including case studies, interviews and industry analyses. Sign up here for our popular weekly newsletter, often written by me.
I have always work at the intersection of brand, design and technology.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union. I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more. Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.