Branding new pharmacy Tier 3 city
Your question pretty much covers all you need for branding a new pharmacy, Pavan so I may not be able to answer it fully, but here goes:
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Advising startups vs big companies
I can’t explain the intricacies of the Indian market in a short answer, so I’ll focus on the major differences I have experienced as ......
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India’s election: 3 lessons for brands
The 3 ‘brands’ that fought the Indian elections demonstrate text-book branding lessons.
1. Understand exactly what excites your ......
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Freelance designer watchouts
Two big watchouts. The first, more prosaic one, is about money and business. Enjoy your new-found liberty but don’t forget that you are now ......
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Internship and job application
I think it’s a good idea to clear this up once and for all. I empathise with everyone who is trying to make an impression in order to get c......
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Meeta Malhotra
Currently I am founder at The Hard Copy, an online publication focused on design, content, growth and innovation in India. It covers original content that you won’t find anywhere else, including case studies, interviews and industry analyses. Sign up here for our popular weekly newsletter, often written by me.
I have always work at the intersection of brand, design and technology.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union. I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more. Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.