The Practitioner

Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

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Popular:
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Archives forLarge Company

Q

Using customer insights for brand positioning

Asked by Rakhee Bala, VP Marketing, Large Company, Startup, Retail & Lifestyle

You are facing a very common branding problem, Rakhee. The delta between customer insights and brand positioning is the most difficult one to bridg......
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Q

Branding agency costs

Asked by Reena Taraporevala, Sr Manager Marketing, Large Company, Financial Services

Reena, typically agency costs are calculated on a cost-per-day basis for all the different skill-sets needed for a project.  The truth, howeve......
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Q

Lower designation at startup ok?

Asked by Neil, Key Account Manager, Large Company, Retail & Lifestyle

Hey Neil,

There is not a simple ‘yes’or ‘no’ answer because there are so many variables. There must be some strong ......
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Q

Is a startup going in the right direction?

Asked by Shouvik Banerjee, Senior Consultant, Large Company, Technology

These are my checkpoints, in order of priority

Team Confidence
Is there core team stability? Does the founding team s......
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Q

Brand Consulting Firms:Hot or Hot Air?

Asked by Vijay Rathore, Junior account director, Large Company, Advertising

Given that I have worked for most of my career in a ‘fancy brand consulting firm’, my answer may be biased :)

I think there is o......
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Q

Design skills for non-designers

Asked by Anonymous, Large Company, Retail & Lifestyle

Let’s divide the nuts and bolts stuff into four different areas

  1. The different interfaces and their requirements (digital, mobil......
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Q

Brands as publishers

Asked by Anonymous, CMO Designate, Large Company, Digital marketing, Food & Beverage

Your customers are now spending a massive proportion of their time online – Nielsen estimates......
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Q

Finding images for presentations

Asked by Anonymous, Young leaders MBA, Large Company, Financial Services

Very thorny issue. Bosses are asking for presentations with lush images and clever videos and no one is willing to pay for anything. A few tips: Read more

Q

Personal care brand app

Asked by Anonymous, Manager-Digital Marketing, Large Company, Personal Care

I like that you are being honest about the fact that you ‘think you should launch an app, but don’t know what it should be about.’......
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Q

Luxury brands ecommerce

Asked by Anonymous, COO, Large Company, Luxury

That question has been asked over and over. A few years ago, it was asked with a bit of a sneer. As if anyone in their right minds could possibly ......
Read more

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Meeta Malhotra

Meeta Malhotra

Currently I am founder at The Hard Copy, an online publication focused on design, content, growth and innovation in India. It covers original content that you won’t find anywhere else, including case studies, interviews and industry analyses. Sign up here for our popular weekly newsletter, often written by me.

I have always work at the intersection of brand, design and technology.

A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union.  I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more.  Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.

The Practitioner

The Practitioner

Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

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