Using customer insights for brand positioning
You are facing a very common branding problem, Rakhee. The delta between customer insights and brand positioning is the most difficult one to bridg......
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Branding agency costs
Reena, typically agency costs are calculated on a cost-per-day basis for all the different skill-sets needed for a project. The truth, howeve......
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Lower designation at startup ok?
Hey Neil,
There is not a simple ‘yes’or ‘no’ answer because there are so many variables. There must be some strong ......
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Is a startup going in the right direction?
These are my checkpoints, in order of priority
Team Confidence
Is there core team stability? Does the founding team s......
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Brand Consulting Firms:Hot or Hot Air?
Given that I have worked for most of my career in a ‘fancy brand consulting firm’, my answer may be biased :)
I think there is o......
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Design skills for non-designers
Let’s divide the nuts and bolts stuff into four different areas
- The different interfaces and their requirements (digital, mobil......
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Brands as publishers
Your customers are now spending a massive proportion of their time online – Nielsen estimates......
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Finding images for presentations
Very thorny issue. Bosses are asking for presentations with lush images and clever videos and no one is willing to pay for anything. A few tips: Read more
Personal care brand app
I like that you are being honest about the fact that you ‘think you should launch an app, but don’t know what it should be about.’......
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Luxury brands ecommerce
That question has been asked over and over. A few years ago, it was asked with a bit of a sneer. As if anyone in their right minds could possibly ......
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Meeta Malhotra
I work at the intersection of brand, design and technology.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union. I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more. After my exit, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software. I am currently part of the founding team at startup No 3, which will bring two unique brands from India to global markets (www.varanaworld.com, www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
Given the massive change all around us, what we need right now are less ivory-tower discussions and more voices from the trenches. This site is an attempt to share whatever knowledge I have gained as a founder and practitioner. If you have a question, send it in and I’ll do my best to answer it.