Using customer insights for brand positioning
You are facing a very common branding problem, Rakhee. The delta between customer insights and brand positioning is the most difficult one to bridg......
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Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.
You are facing a very common branding problem, Rakhee. The delta between customer insights and brand positioning is the most difficult one to bridg......
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Reena, typically agency costs are calculated on a cost-per-day basis for all the different skill-sets needed for a project. The truth, howeve......
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Hey Neil,
There is not a simple ‘yes’or ‘no’ answer because there are so many variables. There must be some strong ......
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These are my checkpoints, in order of priority
Team Confidence
Is there core team stability? Does the founding team s......
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Given that I have worked for most of my career in a ‘fancy brand consulting firm’, my answer may be biased :)
I think there is o......
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Let’s divide the nuts and bolts stuff into four different areas
Your customers are now spending a massive proportion of their time online – Nielsen estimates......
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Very thorny issue. Bosses are asking for presentations with lush images and clever videos and no one is willing to pay for anything. A few tips: Read more
I like that you are being honest about the fact that you ‘think you should launch an app, but don’t know what it should be about.’......
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That question has been asked over and over. A few years ago, it was asked with a bit of a sneer. As if anyone in their right minds could possibly ......
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