Using customer insights for brand positioning
You are facing a very common branding problem, Rakhee. The delta between customer insights and brand positioning is the most difficult one to bridg......
Read more
Archives forLarge Company
Branding agency costs
Reena, typically agency costs are calculated on a cost-per-day basis for all the different skill-sets needed for a project. The truth, howeve......
Read more
Lower designation at startup ok?
Hey Neil,
There is not a simple ‘yes’or ‘no’ answer because there are so many variables. There must be some strong ......
Read more
Is a startup going in the right direction?
These are my checkpoints, in order of priority
Team Confidence
Is there core team stability? Does the founding team s......
Read more
Brand Consulting Firms:Hot or Hot Air?
Given that I have worked for most of my career in a ‘fancy brand consulting firm’, my answer may be biased :)
I think there is o......
Read more
Design skills for non-designers
Let’s divide the nuts and bolts stuff into four different areas
- The different interfaces and their requirements (digital, mobil......
Read more
Brands as publishers
Your customers are now spending a massive proportion of their time online – Nielsen estimates......
Read more
Finding images for presentations
Very thorny issue. Bosses are asking for presentations with lush images and clever videos and no one is willing to pay for anything. A few tips: Read more
Personal care brand app
I like that you are being honest about the fact that you ‘think you should launch an app, but don’t know what it should be about.’......
Read more
Luxury brands ecommerce
That question has been asked over and over. A few years ago, it was asked with a bit of a sneer. As if anyone in their right minds could possibly ......
Read more
Meeta Malhotra
Currently I am founder at The Hard Copy, an online publication focused on design, content, growth and innovation in India. It covers original content that you won’t find anywhere else, including case studies, interviews and industry analyses. Sign up here for our popular weekly newsletter, often written by me.
I have always work at the intersection of brand, design and technology.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union. I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more. Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.