Using customer insights for brand positioning
You are facing a very common branding problem, Rakhee. The delta between customer insights and brand positioning is the most difficult one to bridg......
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Branding agency costs
Reena, typically agency costs are calculated on a cost-per-day basis for all the different skill-sets needed for a project. The truth, howeve......
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Lower designation at startup ok?
Hey Neil,
There is not a simple ‘yes’or ‘no’ answer because there are so many variables. There must be some strong ......
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Is a startup going in the right direction?
These are my checkpoints, in order of priority
Team Confidence
Is there core team stability? Does the founding team s......
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Brand Consulting Firms:Hot or Hot Air?
Given that I have worked for most of my career in a ‘fancy brand consulting firm’, my answer may be biased :)
I think there is o......
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Design skills for non-designers
Let’s divide the nuts and bolts stuff into four different areas
- The different interfaces and their requirements (digital, mobil......
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Brands as publishers
Your customers are now spending a massive proportion of their time online – Nielsen estimates......
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Finding images for presentations
Very thorny issue. Bosses are asking for presentations with lush images and clever videos and no one is willing to pay for anything. A few tips: Read more
Personal care brand app
I like that you are being honest about the fact that you ‘think you should launch an app, but don’t know what it should be about.’......
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Luxury brands ecommerce
That question has been asked over and over. A few years ago, it was asked with a bit of a sneer. As if anyone in their right minds could possibly ......
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Meeta Malhotra
I work at the intersection of design, brand and technology. Over the last few years, I have added mindfulness to the mix in an attempt to understand how we can be the best version of ourselves.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, a brand and design consultancy, before its acquisition by WPP-owned Brand Union in 2006. I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I am currently co-founder at startup No 3, which will bring two unique brands from India to global markets. Varana, an East-meets-West fashion and lifestyle brand (www.varanaworld.com) and Almora, a personal care brand based on Contemporary Ayurveda (www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
What we need right now are less ivory-tower discussions and more voices from the trenches. This site is an attempt to share whatever knowledge I have gained. Be it branding or mindfulness and meditation, the caveat is that it must be something I have actually practiced and not mere theory. If you have a question, send it in and I’ll do my best to answer it.