Using customer insights for brand positioning
You are facing a very common branding problem, Rakhee. The delta between customer insights and brand positioning is the most difficult one to bridg......
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Branding agency costs
Reena, typically agency costs are calculated on a cost-per-day basis for all the different skill-sets needed for a project. The truth, howeve......
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Lower designation at startup ok?
Hey Neil,
There is not a simple ‘yes’or ‘no’ answer because there are so many variables. There must be some strong ......
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Is a startup going in the right direction?
These are my checkpoints, in order of priority
Team Confidence
Is there core team stability? Does the founding team s......
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Brand Consulting Firms:Hot or Hot Air?
Given that I have worked for most of my career in a ‘fancy brand consulting firm’, my answer may be biased :)
I think there is o......
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Design skills for non-designers
Let’s divide the nuts and bolts stuff into four different areas
- The different interfaces and their requirements (digital, mobil......
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Brands as publishers
Your customers are now spending a massive proportion of their time online – Nielsen estimates......
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Finding images for presentations
Very thorny issue. Bosses are asking for presentations with lush images and clever videos and no one is willing to pay for anything. A few tips: Read more
Personal care brand app
I like that you are being honest about the fact that you ‘think you should launch an app, but don’t know what it should be about.’......
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Luxury brands ecommerce
That question has been asked over and over. A few years ago, it was asked with a bit of a sneer. As if anyone in their right minds could possibly ......
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Meeta Malhotra
I work at the intersection of brand, design and technology.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union. I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more. Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
Currently I am founder at The Hard Copy, an online publication that is focused on design, technology and innovation in India. We launch on November 15 at the DesignUp conference. I’m very excited about all the stories we will be telling – sign up here for updates. Because I’ve been so busy with The Hard Copy, I haven’t had time to answer questions on this site, although I continue to do so at different conferences and meetups like this one.
Hopefully, I will be able to restart the Q&A here soon. Until then, come and see us at The Hard Copy.