Feature depth or breadth?
I will answer this from a brand perspective and not a product one. It is much better to be known for one sharply defined benefit than to have a di......
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Archives forTechnology
My job requires me to interact with global customers and I don’t know what is the right thing to wear.
This is the one question I get asked A LOT. From both men and women. (I have a secret life where I am personal shopper for many of my clients-turne......
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Do I need to define vision, mission and values for my startup?
Check here for a definition of what you need to define.
The f......
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Meeta Malhotra
I work at the intersection of brand, design and technology.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union. I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more. After my exit, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software. I am currently part of the founding team at startup No 3, which will bring two unique brands from India to global markets (www.varanaworld.com, www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
Given the massive change all around us, what we need right now are less ivory-tower discussions and more voices from the trenches. This site is an attempt to share whatever knowledge I have gained as a founder and practitioner. If you have a question, send it in and I’ll do my best to answer it.