Marketing strategy for new platform
Hello Rohan, recommendations and references are extremely important for me and I am pretty sure this is universal.
I have a very basic quest......
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Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.
Hello Rohan, recommendations and references are extremely important for me and I am pretty sure this is universal.
I have a very basic quest......
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Great question Anirban and very often overlooked. This is what I recommend:
Company accounts
All company accounts â€......
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Congratulations on the MVP, Bharat. In my opinion, there is only one thing you should focus on to get investors and mentors interested. Find a gro......
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Hello Sonal
Congratulations on the fund-raise. The pressure to grow with decent unit economics is actually a blessing in disguise because it......
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These are my checkpoints, in order of priority
Team Confidence
Is there core team stability? Does the founding team s......
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That’s a lot of questions, so one by one
1. Â My biggest filter while choosing startups to advise is the team. Consulting with startup......
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IT marketing is admittedly a really scary area. I have followed the industry for a decade and a half now and so little has changed. Â It continues ......
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Let me tell you an industry secret – it doesn’t matter which brand model you use, you can even make one up of your own. What matters is......
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Yes, there is a way. Two ways actually:
1. Find a way to showcase your knowledge that does not require strong English skills. For example, s......
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1. Get a quick and dirty MVP out and test your idea.
2. Raise money at the right time
3. Get expert advice on IP issues and follow it......
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