The Practitioner

Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

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Archives forTechnology

Q

Marketing strategy for new platform

Asked by Rohan Bhatore, Founder, Startup, Technology

Hello Rohan, recommendations and references are extremely important for me and I am pretty sure this is universal.

I have a very basic quest......
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Q

Appropriate photos for social media accounts

Asked by Anirban Mandal, CEO, Small / Medium Company, Ecommerce, Technology

Great question Anirban and very often overlooked. This is what I recommend:

Company accounts

All company accounts â€......
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Q

Funding and mentorship for startup (MVP Ready)

Asked by bharat mudholkar, Product Manager, Startup, Technology

Congratulations on the MVP, Bharat. In my opinion, there is only one thing you should focus on to get investors and mentors interested. Find a gro......
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Q

Growth-versus-profit dilemma for young startup

Asked by Sonal Gupte, Co-Founder, Startup, Technology

Hello Sonal

Congratulations on the fund-raise. The pressure to grow with decent unit economics is actually a blessing in disguise because it......
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Q

Is a startup going in the right direction?

Asked by Shouvik Banerjee, Senior Consultant, Large Company, Technology

These are my checkpoints, in order of priority

Team Confidence
Is there core team stability? Does the founding team s......
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Q

Choosing startups to advise

Asked by Samir Mazumdar, CEO, Startup, Technology

That’s a lot of questions, so one by one

1.  My biggest filter while choosing startups to advise is the team. Consulting with startup......
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Q

How can IT marketing be different

Asked by Anonymous, CMO, Small / Medium Company, Technology

IT marketing is admittedly a really scary area. I have followed the industry for a decade and a half now and so little has changed.  It continues ......
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Q

Brand Strategy Models

Asked by Anonymous, Associate VP -Strategy, Small / Medium Company, Technology

Let me tell you an industry secret – it doesn’t matter which brand model you use, you can even make one up of your own. What matters is......
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Q

Overcoming weak english skills

Asked by Anonymous, Project Manager, Small / Medium Company, Technology

Yes, there is a way. Two ways actually:

1. Find a way to showcase your knowledge that does not require strong English skills. For example, s......
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Q

Lessons for a product startup

Asked by Anonymous, Startup, Technology

1. Get a quick and dirty MVP out and test your idea.

2. Raise money at the right time

3. Get expert advice on IP issues and follow it......
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Meeta Malhotra

Meeta Malhotra

Currently I am founder at The Hard Copy, an online publication focused on design, content, growth and innovation in India. It covers original content that you won’t find anywhere else, including case studies, interviews and industry analyses. Sign up here for our popular weekly newsletter, often written by me.

I have always work at the intersection of brand, design and technology.

A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union.  I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more.  Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.

The Practitioner

The Practitioner

Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

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