Appropriate photos for social media accounts
Great question Anirban and very often overlooked. This is what I recommend:
Company accounts
All company accounts â€......
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Archives forTechnology
Funding and mentorship for startup (MVP Ready)
Congratulations on the MVP, Bharat. In my opinion, there is only one thing you should focus on to get investors and mentors interested. Find a gro......
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Growth-versus-profit dilemma for young startup
Hello Sonal
Congratulations on the fund-raise. The pressure to grow with decent unit economics is actually a blessing in disguise because it......
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Is a startup going in the right direction?
These are my checkpoints, in order of priority
Team Confidence
Is there core team stability? Does the founding team s......
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Choosing startups to advise
That’s a lot of questions, so one by one
1. Â My biggest filter while choosing startups to advise is the team. Consulting with startup......
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How can IT marketing be different
IT marketing is admittedly a really scary area. I have followed the industry for a decade and a half now and so little has changed. Â It continues ......
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Brand Strategy Models
Let me tell you an industry secret – it doesn’t matter which brand model you use, you can even make one up of your own. What matters is......
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Overcoming weak english skills
Yes, there is a way. Two ways actually:
1. Find a way to showcase your knowledge that does not require strong English skills. For example, s......
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Lessons for a product startup
1. Get a quick and dirty MVP out and test your idea.
2. Raise money at the right time
3. Get expert advice on IP issues and follow it......
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Feature depth or breadth?
I will answer this from a brand perspective and not a product one. It is much better to be known for one sharply defined benefit than to have a di......
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Meeta Malhotra
I work at the intersection of design, brand and technology. Over the last few years, I have added mindfulness to the mix in an attempt to understand how we can be the best version of ourselves.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, a brand and design consultancy, before its acquisition by WPP-owned Brand Union in 2006. I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I am currently co-founder at startup No 3, which will bring two unique brands from India to global markets. Varana, an East-meets-West fashion and lifestyle brand (www.varanaworld.com) and Almora, a personal care brand based on Contemporary Ayurveda (www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
What we need right now are less ivory-tower discussions and more voices from the trenches. This site is an attempt to share whatever knowledge I have gained. Be it branding or mindfulness and meditation, the caveat is that it must be something I have actually practiced and not mere theory.  If you have a question, send it in and I’ll do my best to answer it.