Starting Banana Chips Brand
Creating a new food brand is an ambitious goal but the good news is that as you say, I don’t believe a big banana chips brand exists yet. I ......
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Archives forManufacturing
Relevance of B2B branding
Let me split my answer into two parts:
How does brand-building apply to you?
Do you have customers, employees and investors?......
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B2B marketing strategies
Really glad to hear that you recognize the importance of B2B branding and I hear your frustration at not being able to explain to your colleagues a......
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How important is marketing if you have a great product and distribution?
Think of the biggest marketing failure in recent times – the nano. Great product, great distr......
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Meeta Malhotra
I work at the intersection of brand, design and technology.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union. I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more. After my exit, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software. I am currently part of the founding team at startup No 3, which will bring two unique brands from India to global markets (www.varanaworld.com, www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
Given the massive change all around us, what we need right now are less ivory-tower discussions and more voices from the trenches. This site is an attempt to share whatever knowledge I have gained as a founder and practitioner. If you have a question, send it in and I’ll do my best to answer it.