Starting Banana Chips Brand
Creating a new food brand is an ambitious goal but the good news is that as you say, I don’t believe a big banana chips brand exists yet. I ......
Read more
Archives forManufacturing
Relevance of B2B branding
Let me split my answer into two parts:
How does brand-building apply to you?
Do you have customers, employees and investors?......
Read more
B2B marketing strategies
Really glad to hear that you recognize the importance of B2B branding and I hear your frustration at not being able to explain to your colleagues a......
Read more
How important is marketing if you have a great product and distribution?
Think of the biggest marketing failure in recent times – the nano. Great product, great distr......
Read more
Meeta Malhotra
I work at the intersection of design, brand and technology. Over the last few years, I have added mindfulness to the mix in an attempt to understand how we can be the best version of ourselves.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, a brand and design consultancy, before its acquisition by WPP-owned Brand Union in 2006. I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I am currently co-founder at startup No 3, which will bring two unique brands from India to global markets. Varana, an East-meets-West fashion and lifestyle brand (www.varanaworld.com) and Almora, a personal care brand based on Contemporary Ayurveda (www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
What we need right now are less ivory-tower discussions and more voices from the trenches. This site is an attempt to share whatever knowledge I have gained. Be it branding or mindfulness and meditation, the caveat is that it must be something I have actually practiced and not mere theory. If you have a question, send it in and I’ll do my best to answer it.