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Archives forLuxury

Q

Mobile’s role-luxury branding

Asked by Anonymous, Small / Medium Company, Luxury

Mobile’s role in luxury branding is defined by the mobile’s role in your consumer’s life. It’s as straightforward as that.<......
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Q

Luxury brands ecommerce

Asked by Anonymous, COO, Large Company, Luxury

That question has been asked over and over. A few years ago, it was asked with a bit of a sneer. As if anyone in their right minds could possibly ......
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Q

Luxury brands using digital

Asked by Maya J., CMO Fashion Brand, Small / Medium Company, Luxury

You need to rephrase that question because successful luxury brands ARE all using digital. The reason is simple – the world is digital, your ......
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Meeta Malhotra

Meeta Malhotra

Currently I am founder at The Hard Copy, an online publication focused on design, content, growth and innovation in India. It covers original content that you won’t find anywhere else, including case studies, interviews and industry analyses. Sign up here for our popular weekly newsletter, often written by me.

I have always work at the intersection of brand, design and technology.

A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union.  I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more.  Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.

The Practitioner

The Practitioner

Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

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