The Practitioner

Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

  • Menu
  • Questions by Topic
    • Acquisition2
    • Agencies2
    • Brand Manners3
    • Culture5
    • Design10
    • Digital15
    • Ecommerce1
    • Employee Engagement3
    • Industry Matters2
    • Investment1
    • Marketing13
    • Miscellaneous1
    • Naming1
    • Print1
    • Research5
    • Startups20
    • Strategy39
    • Your Personal Brand9
  • Questions by Industry
    • Advertising5
    • Consulting1
    • Design2
    • Digital marketing3
    • Ecommerce7
    • Financial Services10
    • Food & Beverage4
    • Healthcare4
    • Hospitality2
    • Luxury3
    • Manufacturing4
    • Media2
    • Online Retail1
    • Other2
    • Personal Care1
    • Retail & Lifestyle5
    • Technology13
    • Telecom1
  • Questions by Organisation Size
    • Large Company17
    • Self-employed5
    • Small / Medium Company22
    • Startup27
  • Questions by Role
    • Branding / Marketing Professional22
    • CEO/ Leadership37
    • Designer5
  • Ask a Question
  • The Practitioner on Twitter The Practitioner on Facebook The Practitioner on LinkedIn
Popular:
  • Strategy (39)
  • CEO/ Leadership (37)
  • Startup (27)
  • Branding / Marketing Professional (22)
  • Small / Medium Company (22)

Archives forHospitality

Q

Startup marketing: Advertising vs PR

Asked by Roshan Dsilva, CEO, Small / Medium Company, Hospitality

Hello Rohan, Advertising is primarily to target end-customers while PR is more effective for investors. Here's what I would recommend:
  1. ......
    Read more
Q

Measuring ROI of a brand refresh

Asked by Tirthi Sanyal, Manager Brand Strategy, Large Company, Hospitality

The answer to that is fairly straightforward:
  1. Decide a set of KPIs which should be impacted by the brand refresh.
  2. Measure them ......
    Read more

Subscribe

Meeta Malhotra

Meeta Malhotra

I work at the intersection of brand, design and technology.

A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union.  I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more.  Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.

Currently I am founder at The Hard Copy, an online publication that is focused on design, technology and innovation in India. We launch on November 15 at the DesignUp conference. I’m very excited about all the stories we will be telling  –  sign up here for updates. Because I’ve been so busy with The Hard Copy, I haven’t had time to answer questions on this site, although I continue to do so at different conferences and meetups like this one.

Hopefully, I will be able to restart the Q&A here soon. Until then, come and see us at The Hard Copy.

The Practitioner

The Practitioner

Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

  • About
  • Ask a question
  • Archives
  • Contact
  • Twitter
  • Facebook
  • LinkedIn
  • Email Updates
  • RSS Feed
  • Back to Top ↑
All content © The Practitioner.
Designed by Chugs Designs