Startup marketing: Advertising vs PR
Hello Rohan,
Advertising is primarily to target end-customers while PR is more effective for investors. Here’s what I would recommend:......
Read more
Archives forHospitality
Measuring ROI of a brand refresh
The answer to that is fairly straightforward:
- Decide a set of KPIs which should be impacted by the brand refresh.
- Measure the......
Read more
Meeta Malhotra
I work at the intersection of brand, design and technology.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union. I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more. Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
Currently I am founder at The Hard Copy, an online publication focused on design, growth and innovation in India. We launched on November 15, 2019 and we’re chronicling the ecosystem, story by story. Sign up here for updates. Because I’ve been so busy with The Hard Copy, I haven’t had time to answer questions on this site, although I continue to do so at different conferences and meetups like this one.
Hopefully, I will be able to restart the Q&A here soon. Until then, come and see us at The Hard Copy.