How to increase sales for a sweets shop
There are many things you can do to increase sales of your sweets and it’s hard to say exactly which one will work, unless you are clea......
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Archives forFood & Beverage
Founder conflict at startup
This is a tough situation and if it’s any consolation, a fairly common one. The truth is that as a company grows, the team that was right for......
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Brands as publishers
Your customers are now spending a massive proportion of their time online – Nielsen estimates......
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Work-life balance
This is a multi-layered question, but since you’ve specifically mentioned kids, I’ll restrict my answer to that aspect.
The thin......
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Meeta Malhotra
I work at the intersection of brand, design and technology.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union. I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more. After my exit, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software. I am currently part of the founding team at startup No 3, which will bring two unique brands from India to global markets (www.varanaworld.com, www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
Given the massive change all around us, what we need right now are less ivory-tower discussions and more voices from the trenches. This site is an attempt to share whatever knowledge I have gained as a founder and practitioner. If you have a question, send it in and I’ll do my best to answer it.