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Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

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Archives forFinancial Services

Q

Startup idea no longer viable, do I tell accelerator program

Asked by Anonymous, Co-founder, Startup, Financial Services

I would say that you have actually taken a huge leap forward just by becoming aware that there is a problem. Many people in your position would not fa......
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Q

Most common mistake startups make when reaching out to potential angel investor or mentor

Asked by Vrinda Rao, Co-founder, Startup, Financial Services

I’m really glad you asked that question Vrinda and I can answer it from my own experience. The most common mistake that startups make when they reac......
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Q

Emotional vs functional messaging

Asked by Anahita Kuruvilla, SVP Marketing, Startup, Financial Services

Emotional vs functional messaging is the most misunderstood area in branding, Anahita so no wonder that you are confused. Somewhere along the way, â€......
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Q

Should digital marketing teams report to CMO?

Asked by Srikant Vellamuri, COO, Small / Medium Company, Financial Services

This is a hotly debated question Srikant, with no easy answer, at least in the short-term. Long-term, the answer is unequivocal. Your digital marketin......
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Q

Branding agency costs

Asked by Reena Taraporevala, Sr Manager Marketing, Large Company, Financial Services

Reena, typically agency costs are calculated on a cost-per-day basis for all the different skill-sets needed for a project.  The truth, however, ......
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Q

3 steps to building company culture

Asked by Anshila Dev, CEO Founder, Startup, Financial Services

3 steps to building company culture. Here goes, Anshila 1. Define the values that will help you achieve your business visi......
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Q

Finding images for presentations

Asked by Anonymous, Young leaders MBA, Large Company, Financial Services

Very thorny issue. Bosses are asking for presentations with lush images and clever videos and no one is willing to pay for anything. A few tips:
    ......
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Q

Getting customers to engage online

Asked by Anonymous, CMO, Large Company, Financial Services

Are you buyer of financial services? Would you discuss your children's education in a community started by your bank or credit card provider (unless ......
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Q

No one in our company knows what our vision, mission or values are. We are starting an employee engagement program. Do we need to relook at them?

Asked by Suhasini Pal, Vice President, HR, Large Company, Financial Services

Yes! Yes! Yes! Sadly vision, mission and values are often pompous, generic strings of words that have little use beyond adorning an office wall. In tr......
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Q

What is the difference between vision and mission? Do we need both?

Asked by Vinita Deo, Head Corporate Strategy, Large Company, Financial Services

It doesn’t matter what you call them, every company, big and small, needs to define the following:
  1. Why you exist and what your goal is, ......
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Meeta Malhotra

Meeta Malhotra

I work at the intersection of brand, design and technology.

A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union.  I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more.  Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.

Currently I am founder at The Hard Copy, an online publication that is focused on design, technology and innovation in India. We launch on November 15 at the DesignUp conference. I’m very excited about all the stories we will be telling  –  sign up here for updates. Because I’ve been so busy with The Hard Copy, I haven’t had time to answer questions on this site, although I continue to do so at different conferences and meetups like this one.

Hopefully, I will be able to restart the Q&A here soon. Until then, come and see us at The Hard Copy.

The Practitioner

The Practitioner

Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

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