Building leadership team in advertising industry
Hey Kuber, first of all congratulations on building a stable Creative Communications business.
In my experience, there is only one way to bu......
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Archives forAdvertising
How does an advertising agency survive tough times?
Sorry to hear about your predicament. I don’t think external investors are an option – they are almost impossible to find even for success......
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So many ecommerce ads! Why do ecommerce companies advertise on TV?
Hello Curious Guy,
I get asked that question a lot by sceptics. The biggest benefit of advertising on TV for ecommerce companies is an immed......
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Brand Consulting Firms:Hot or Hot Air?
Given that I have worked for most of my career in a ‘fancy brand consulting firm’, my answer may be biased :)
I think there is o......
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Clients who make changes they shouldn’t
There is no simple answer to this. You are asking about every creative person’s worst nightmare – Please the client vs. Preserve your i......
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Meeta Malhotra
I work at the intersection of brand, design and technology.
A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union. I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more. After my exit, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software. I am currently part of the founding team at startup No 3, which will bring two unique brands from India to global markets (www.varanaworld.com, www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
Given the massive change all around us, what we need right now are less ivory-tower discussions and more voices from the trenches. This site is an attempt to share whatever knowledge I have gained as a founder and practitioner. If you have a question, send it in and I’ll do my best to answer it.