The Practitioner

Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

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Archives forAdvertising

Q

Building leadership team in advertising industry

Asked by Kuber Chopra, CEO, Small / Medium Company, Advertising

Hey Kuber, first of all congratulations on building a stable Creative Communications business.

In my experience, there is only one way to bu......
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Q

How does an advertising agency survive tough times?

Asked by Anonymous, Co-founder, Startup, Advertising

Sorry to hear about your predicament. I don’t think external investors are an option – they are almost impossible to find even for success......
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Q

So many ecommerce ads! Why do ecommerce companies advertise on TV?

Asked by Curious Digital Marketing Guy, Small / Medium Company, Advertising, Digital marketing

Hello Curious Guy,

I get asked that question a lot by sceptics. The biggest benefit of advertising on TV for ecommerce companies is an immed......
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Q

Brand Consulting Firms:Hot or Hot Air?

Asked by Vijay Rathore, Junior account director, Large Company, Advertising

Given that I have worked for most of my career in a ‘fancy brand consulting firm’, my answer may be biased :)

I think there is o......
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Q

Clients who make changes they shouldn’t

Asked by Anonymous, Design Lead, Large Advertising Agency, Large Company, Advertising

There is no simple answer to this. You are asking about every creative person’s worst nightmare – Please the client vs. Preserve your i......
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Meeta Malhotra

Meeta Malhotra

Currently I am founder at The Hard Copy, an online publication focused on design, content, growth and innovation in India. It covers original content that you won’t find anywhere else, including case studies, interviews and industry analyses. Sign up here for our popular weekly newsletter, often written by me.

I have always work at the intersection of brand, design and technology.

A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union.  I’ve had the privilege of creating brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more.  Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I was then part of the founding team at Varana, a luxury fashion brand that aims to take Indian craft and design techniques to a global market (www.varanaworld.com) I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.

The Practitioner

The Practitioner

Q&A for brand and design practitioners. Not ivory tower discussions, but voices from the trenches.

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