Great question Anirban and very often overlooked. This is what I recommend:
All company accounts ‚Ä......
I work at the intersection of design, brand and technology. A closet geek, I started my career with Infosys when they were just starting up.I was one of two partners at Ray+Keshavan, a brand and design consultancy, before its acquisition by WPP-owned Brand Union¬†in 2006. I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013.¬†I am currently co-founder at startup No 3, which will bring two unique brands from India to global markets. Varana, an East-meets-West fashion and lifestyle brand (www.varanaworld.com) and Almora, a personal care brand based on Contemporary Ayurveda (www.almorabotanica.com). I am also an active angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
It is¬†a pretty wild situation out there. Never before have so many sacred cows been challenged. Unfortunately, the brand and design industry has been slow to respond to the needs of this new breed of digital customers, who have little use for jargon-filled slides and empty buzz-words.
There is little talk of how to actually get something done. What we need right now are less ivory-tower discussions and more voices from the trenches. If you have a question, send it in and I’ll do my best to answer it.